2006 ASI Tradeshow Booth

ASI is a radiology consulting company making their first foray into RSNA, the world’s largest radiology-focused tradeshow. With the likes of GE and Philips looming large, ASI needed a booth that showed years of experience and polished professional appearance beyond what one would expect for a first year company. They had already rented the booth frame and space so we had to work within those parameters to create a space that introduced ASI to the medical world and encouraged booth workers to get out and talk while enticing show participants to  stop and talk. The result was a great number of new leads for the company and a the perception of leadership from the radiology community.