Radiology Associates Christmas Card
Christmas card clutter is ridiculous during the holidays so Radiology Associates wanted something to cut through the clutter. Our answer was to create an envelope that emulted an xray sleeve and print cards on clear acetate that looked like actual xrays. The result was a Christmas campaign that left and impression well into the new year.
Texas Motor Speedway Invitation
Take one part luxury suite, add in another part NASCAR and throw in Bob Wills and what do you get. An invite that had to be quick, funny, and cut through the clutter. TMS needed invites created for their luxury suite sales gala and turned to THINQ to delivery. The result, the highest attendance and most suites sold in their history, to that point in time.
Radiology Associates Skeleton Campaign
Making movie posters and video game advertising fun is easy. Making medical advertising fun and engaging is another thing altogether. THINQ created a mascot for Radiology Associates way back in 2002 that embodied the fun spirit of their company and also provided vital information about the growth of the company. The resulting campaign ran for 5 years. During that stretch, Radiology Associates experienced the most explosive growth in their history and became a viewed as an authority on how to impactfully market medical services within the community. When the campaign eventually ended, RATC received many phone calls asking about what further adventures “Ozzy Ozbone” would have.
Pizza Hut Test Market Creative
Two campaigns for higher concept restaurants in Louisville, KY. The objective was to test value meals to boost a sagging mid day part and to also test a more casual dining concept to increase family volume in the evenings. The “Get Personal” concept was a resounding success and resulted in date on the national advertising calendar.
*This work completed while employed at Tracy-Locke Partnership.
Lifescan Early Detection Imaging
Advertising tht consisted of Magazine, Direct Mail, Outdoor and Television for Lifescan Early Detection Imaging. The media strategy, placement and execution pushed Lifescan into the lead in Full Body Scanning Technology, capturing 85% market share in Fort Worth over its life span.
