Radiology Associates Skeleton Campaign
Making movie posters and video game advertising fun is easy. Making medical advertising fun and engaging is another thing altogether. THINQ created a mascot for Radiology Associates way back in 2002 that embodied the fun spirit of their company and also provided vital information about the growth of the company. The resulting campaign ran for 5 years. During that stretch, Radiology Associates experienced the most explosive growth in their history and became a viewed as an authority on how to impactfully market medical services within the community. When the campaign eventually ended, RATC received many phone calls asking about what further adventures “Ozzy Ozbone” would have.
Lifescan Early Detection Imaging
Advertising tht consisted of Magazine, Direct Mail, Outdoor and Television for Lifescan Early Detection Imaging. The media strategy, placement and execution pushed Lifescan into the lead in Full Body Scanning Technology, capturing 85% market share in Fort Worth over its life span.
