2006 ASI Tradeshow Booth
ASI is a radiology consulting company making their first foray into RSNA, the world’s largest radiology-focused tradeshow. With the likes of GE and Philips looming large, ASI needed a booth that showed years of experience and polished professional appearance beyond what one would expect for a first year company. They had already rented the booth frame and space so we had to work within those parameters to create a space that introduced ASI to the medical world and encouraged booth workers to get out and talk while enticing show participants to stop and talk. The result was a great number of new leads for the company and a the perception of leadership from the radiology community.
Pizza Hut Test Market Creative
Two campaigns for higher concept restaurants in Louisville, KY. The objective was to test value meals to boost a sagging mid day part and to also test a more casual dining concept to increase family volume in the evenings. The “Get Personal” concept was a resounding success and resulted in date on the national advertising calendar.
*This work completed while employed at Tracy-Locke Partnership.