ASI Site
ASI is a radiology consultancy focusing on best practices in running a radiology group. How do they know what’s best? It also happens to be what they do for a living. With a 70 year history of practicing radiology, this startup wanted to channel that expertise into a company that had well more experience than many other consultants out there. Their materials had to reflect a notion of professionalism, polish, stability but with just a hint of innovative thinking. That’s how we approached the website and focused not just on the design, but also the programming, ensuring that the website was built on the same standards that ASI stands for.
Angelos BBQ Website
Angelos BBQ is a Fort Worth Institution. Witherspoon Advertising is a Fort Worth Institution. That’s why Angelos called on Witherspoon to design a new site. Witherspoon called on us to provide the programming and implementation. We served up a completely standards compliant, SEO optimized, CSS & XHTML site that flies online, is completely load optimized and made for a great looking online presence for Angelos.
2006 ASI Tradeshow Booth
ASI is a radiology consulting company making their first foray into RSNA, the world’s largest radiology-focused tradeshow. With the likes of GE and Philips looming large, ASI needed a booth that showed years of experience and polished professional appearance beyond what one would expect for a first year company. They had already rented the booth frame and space so we had to work within those parameters to create a space that introduced ASI to the medical world and encouraged booth workers to get out and talk while enticing show participants to stop and talk. The result was a great number of new leads for the company and a the perception of leadership from the radiology community.
AJ Southwest Website
AJ Southwest is a leading provider of wholly organic lawncare and pest services in North Texas. In creating a website, the fuctionality had to include, e-commerce functionality for online ordering of products, seasonal information, a back end Content Management System for client site maintenance and a great look to keep visitors engaged.
Radiology Associates Christmas Card
Christmas card clutter is ridiculous during the holidays so Radiology Associates wanted something to cut through the clutter. Our answer was to create an envelope that emulted an xray sleeve and print cards on clear acetate that looked like actual xrays. The result was a Christmas campaign that left and impression well into the new year.
Texas Motor Speedway Invitation
Take one part luxury suite, add in another part NASCAR and throw in Bob Wills and what do you get. An invite that had to be quick, funny, and cut through the clutter. TMS needed invites created for their luxury suite sales gala and turned to THINQ to delivery. The result, the highest attendance and most suites sold in their history, to that point in time.
Radiology Associates Skeleton Campaign
Making movie posters and video game advertising fun is easy. Making medical advertising fun and engaging is another thing altogether. THINQ created a mascot for Radiology Associates way back in 2002 that embodied the fun spirit of their company and also provided vital information about the growth of the company. The resulting campaign ran for 5 years. During that stretch, Radiology Associates experienced the most explosive growth in their history and became a viewed as an authority on how to impactfully market medical services within the community. When the campaign eventually ended, RATC received many phone calls asking about what further adventures “Ozzy Ozbone” would have.
Pizza Hut Test Market Creative
Two campaigns for higher concept restaurants in Louisville, KY. The objective was to test value meals to boost a sagging mid day part and to also test a more casual dining concept to increase family volume in the evenings. The “Get Personal” concept was a resounding success and resulted in date on the national advertising calendar.
*This work completed while employed at Tracy-Locke Partnership.
Lifescan Early Detection Imaging
Advertising tht consisted of Magazine, Direct Mail, Outdoor and Television for Lifescan Early Detection Imaging. The media strategy, placement and execution pushed Lifescan into the lead in Full Body Scanning Technology, capturing 85% market share in Fort Worth over its life span.
FirstPlus Financial Enrollment Kit
Simple corporate identity enrollment kit that kicked off FirstPlus Credit Union’s membership drive.
*This work completed while employed at The Forbes Group.
Charlotte Soccer Club Logo
How do you make a new soccer tournament premium? Give it a premium look and make the clothing something the kids want to wear. Make it cool. Make it fun. But don’t make it hokey. This logo succeded in putting the Adidas Cup in Charlotte on the map and making it one of the desired youth soccer tournaments on the east coast.