Lifescan Early Detection Imaging
Advertising tht consisted of Magazine, Direct Mail, Outdoor and Television for Lifescan Early Detection Imaging. The media strategy, placement and execution pushed Lifescan into the lead in Full Body Scanning Technology, capturing 85% market share in Fort Worth over its life span.
Charlotte Soccer Club Logo
How do you make a new soccer tournament premium? Give it a premium look and make the clothing something the kids want to wear. Make it cool. Make it fun. But don’t make it hokey. This logo succeded in putting the Adidas Cup in Charlotte on the map and making it one of the desired youth soccer tournaments on the east coast.