NationSports.org approached THINQ with a unique concept for a sports social networking site; empower the fans. The whole notion behind the site is not to be informational, but to be topical, opinionated and encourage people to harness the spirit of competition to fuel their passion for their sport, their team(s) and their player(s). THINQ is creating custom content management system, points reward system for participation and included features such as organic groups, blogs, forums, video support and created an advertising system and strategy for monetization of the site to subsidize future growth.